Our Must-Have Accessory for Autumn/Winter 2016 in Buenos Aires

The square printed silk scarf has been an iconic fashion accessory ever since French fashion house Hermès put out its first ‘carré’ in the late 1930s and, with autumn upon us in Buenos Aires, it adds a dash of effortless chic to your look on a cold day, whichever way you choose to rock it.

Two Buenos Aires based sisters Sol (aged 32) and Zule (aged 35) – a.k.a. The Dignani’s – have recently reinvented the timeless accessory, updating it with fresh new prints and introducing it to the Buenos Aires shopping scene. While their scarves aren’t made from the silk of 250 mulberry moth cocoons like the Hermès version, they come in more affordable materials making it possible to buy more than one and mix and match them to suit your outfit.

The girls are a two-woman show, from designing their own prints in house, overseeing production and ironing each new scarf by hand (before spritzing it with their homemade jasmine fragrance), to marketing, business development, and hosting creative workshops.

Sophie Lloyd meets the dynamic duo in their workshop and showroom space Craft Market in Almagro.

So why the printed scarf?

Zule: Sol comes from a background in advertising and I studied fashion design. A few years ago, we decided to pool our resources and launch our own brand – Sol taking care of the marketing and business side and me the design and the production. We started off with a womenswear line, which we worked on for two years before a trip to London inspired me to switch to scarf design. While I was there, I bought a load of scarves and we decided to try it out here and do something to distinguish ourselves from being just another Argentinian clothing brand. It worked so we stuck with it.

While the scarf is our ‘star’ piece, we didn’t want to limit ourselves so we developed other textiles and functional products using the same prints as our scarves, such as backpacks, glasses cases and tablet cases.

Read the rest of our story on The Bubble

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